This, is how we do it
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O nosso Workflow
Develop the concept.
The first stage of our process starts with hearing your music and setting the goal for the project. This is where we custom design the concept and scene structure according to your target audience. At this stage, one of our main goals is to guarantee that your vision is being portrayed accurately.
Storyboard.
The storyboard is then develped so you get a better visual understanding and control of what is to be created. It allows for precise modifications and ensures the good continuity throughout the project. Having a storyboard also allows a better comunication and understanding among the set crew and a more precise choice of equipment to use, the director and director of photography work together to select the right lenses, camera moves and lighting to portray your story.
Pre Production.
Once the concept is developed we start location scouting to ensure the chosen set matches the mood and provides the necessary requirements to fulfil the created scenes. After securing the location is time to decide wich sets are going to be created, along with all the necessary props and set dressing elements. At this time, is also necessary to pick the wardrobe for the cast.
Production.
On the day of the shoot, all the sets have to be built and lit up. The choice and placement of the lights is one of the most importante stages in the development of the clip look and mood. All the designated set elements have to be placed and kept in check to guarantee good continuity.
Shooting.
After all the previously developed stages, shooting is a breeze. Everyone knows what they are suposed to do and when to do it. All scenes have been broken down into shots so it is easy to see the progress as we shoot each scene.
Editing.
The editing process is higly dependant of the emotions that your are trying to portray and your target audience.
You might have a relaxed uplifting music that will be accompanied by a calm editing pace and smooth progression.
On the other hand, you might be shooting for a more dynamic and energetic song that will certainly be edited in a faster paced fashion that will keep your audience engaged longer.
Color Grade.
The color grading is one of the most visually important stages because it is where we make the images stand out! The mood can be tuned and perfected so anyone who watches your music video will automatically be hooked on the visuals.
Digital Marketing.
In the last stage, we create promotional content for your social media platforms and develop a marketing plan. This way, you ensure that your content reaches and expands your target audience. Digital marketing is one of the most important stages of the process because the objective of creating a music video is to transmit your message and lifestyle to your audience. And that is not happening if you just slap the music video on Youtube and share it through your personal social media profile. Investing some money on well placed, well developed adds is one of the smartest choices you will make to expand your career.